Job title list entries are an important part of corporate organisations. A recent report found that up to 80% of US companies use job titles to describe their corporate hierarchy and 92% use job titles to reflect their employees’ roles. This indicates the importance of being able to collect accurate job title information in any app or website you might be charged with developing. However, every company has developed its own hierarchy of job titles; and research states that nearly one quarter of employees are given an input into their own title. This has led to a bewildering array of possible nomenclatures for corporate roles.
The possible list of job titles seems to be complex and growing daily. A job title should describe in a few words the position an employee holds within a company structure. Depending on which role the employee is carrying out, the job title can accurately reflect the level of the employee within the company structure, or describe that person’s responsibilities. Typically, terms such as manager, director, chief, executive, supervisor, foreman or inspector can be found in a job title list for those with some management responsibility. Other types of job title tell you what a person does. Examples include social media specialist, hospitality coordinator, accountant, chef, buyer or mechanic. Often, both of these types are combined, so you can act as chief accountant, executive chef, hospitality manager and so on. Also, the same job might have different titles across different organisations; for example in the hotel industry, what is the difference between a hospitality manager and a guest services manager? Perhaps you are developing an app or website and, as part of its function, need to collect job title information. You may therefore need to develop a huge company job titles list to allow respondents to quickly complete your form using convenient drop-down lists.
Surveys of website users and others show that many expect a site or app to be quick and easy to use. They expressed a preference for being able to complete web-based forms with the minimum of effort. Indeed, many people said that they would have a poor opinion of a site or app that did not use a drop-down list system to complete common questions such a job title or industry sector. A significant number indicated they would not use the site if this was not the case. Any database of job titles that you include on a site or app can create problems for the site developer. Firstly, if the database job titles are too broad or the database is too small and does not include sufficient common job titles, users will find the site or app ‘clunky’ and more difficult to use. This might lead to poor reviews and generate less traffic. Conversely, if the database is to be comprehensive and include a fuller job title list, it will take much longer to develop and implement. Whilst this will improve the usability of the site or app, and hence the reviews and number of hits, it will either take longer to implement, or be more expensive; or both.
A comprehensive database should obviously include a list of common job titles such as builder, retail assistant, cashier, clerk and so on. However, it should also include a number of more specialised titles found in different sectors. Even within one area, there will be a plethora of different titles. Business job titles will include many different areas such as administrative, human resources, purchasing, sales, public relations or legal. Similarly, service job titles include roles such as police officer or firefighter, but also employment in areas such as customer service, real estate, retail or travel. Your database job titles list will also need to include different versions of what might essentially be the same job. A person working as an accountant might be self-employed as a ‘Certified Public Accountant’, or work as a ‘Chief Financial Officer’, ‘Director of Financial Operations’ or simply ‘Bookkeeper’. The problem of variant job titles is even more acute in emerging industry sectors such as information technology. Here, job titles and descriptions are in flux, and new titles seem to be added to the compendium almost daily. Jobs such as ‘Social Media Analyst’, ‘Interactive Media Manager’ or ‘Social Media Strategist’ are recent additions to many such lists.
To summarise, if you are developing a site or app that needs to collect job titles and/or industry names, there are a number of important factors that you will need to consider. You need to make the information easy to enter with ‘smart’ drop down menus so respondents find the service quick to use. You need to include a wide range in your list of job titles and industry sectors, so that respondents can quickly find a match to their actual title and industry. You also need to consider including synonyms for job roles because different companies and corporations use different titles for the same job role. Getting these right will create a good impression, leading to good or excellent reviews and more site traffic. Any database will also need regularly updates to include new job titles as they emerge. Creating such a list of all job titles also has implications in terms of development time and budget. A cost-effective solution to collecting accurate and complete job title and industry sector information and maintaining ease of use is to outsource these functions. A company such as Synclist specialises in producing and maintaining comprehensive databases of job titles and industry names.
At Synclist, we have developed an Application Programming Interface (API) specifically for developers. It can be integrated into websites and allows access to our database of 39,800 job titles and 2,100 industry titles. Further, it allows respondents to only partially type job or industry information before being offered possible answers in a drop-down list, ensuring ease of use. Our package makes job title and industry data management easy. For more information, see our site at https://www.synclist.com/. If you have further questions about how our job title list API can help your website succeed, contact us via our web form.